Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.
As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising.
The three techniques below make it easy for publishers –your willing and enthusiastic partners– to find and publish your material.
1. Syndicate Your Articles
Syndicating your articles makes it easy for site owners to put your content on their website. It’s a real time-saver and totally hands-off for webmasters.
Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again.
It’s an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer’s dream!
2. Publish Your Own News Channel
Your own news channel allows you to broadcast your content to the Web with one text file. The protocol to accomplish this is called RSS. This stands for Really Simple Syndication (or Rich Site Summary, depending on who you talk to). Weblogs are an example of content commonly available in RSS.
Once created, your RSS content file can be read by news aggregator programs. By registering with aggregator sites, your feed is indexed and made available for sites interested in receiving your feed.
3. Submit To Article Directories and Announcement Lists
Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles are regularly picked up from these sources. It’s not uncommon for a good article to be published in several ezines with combined readerships in the tens of thousands.
About The Author
Brett Krkosska is a freelance writer and syndicated columnist. He is the owner and founder of http://www.HomeBizTools.com. an idea center for small/home-based business owners.
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