Use subheads throughout your ad copy
Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor’s interest in your marketing copy and help you to break up your information into short manageable chunks.
Your subheads should act like your headlines. Use your subheads to increase your visitor’s interest in what you’re talking about, draw your visitor into your ad copy, and to emphasize the benefits of purchasing your product.
Use call to actions, such as “click here to order now” throughout your ad copy
Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.
Use bonuses to get more sales
Add to your bonuses value by offering unique bonuses. For instance you could provide ebooks you’ve written, a consultation with you or access to your membership site.
In addition, you could add a lower priced product you sell as a bonus for buying a higher priced product.
For instance, if you sold autoresponders, you could provide an ebook you’ve written on email marketing as a bonus, for subscribing to your autoresponder service, a product that provides you with a residual income.
Provide your visitors with testimonials
Your testimonials will add credibility to your ad copy and help you to strengthen your visitor’s trust in your product.
If you publish an ezine also use testimonials from your subscribers to increase the number of visitors that subscribe to your ezine.
Write articles
Writing articles will provide you with a powerful way to promote your website or business. Your articles can also be very effective in gaining more subscribers to your ezine.
To increase your articles’ reach, create a list that people can subscribe to that tells them when you’ve written new articles.
Your list will give your readers an easy way to get your articles by email and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.
Let your visitors try out your product before they buy it
You could supply your visitors with a demo version of your software product, or you could let them try out your service for a limited amount of time before purchasing.
If you sold an informational product you could make a chapter or excerpts of several different chapters available on your site.
You could also make your chapters available by autoresponder by creating a multipart report that delivers your extracts or sample chapter.
Offer sales and discounts to your customers
Your customers that have purchased from you already are far more likely to be receptive to your offers than someone that has just visited your site for the first time.
Treat your customers like gold by providing them with special sales, bonuses, and offers that are only for them, and you’ll be able to create a loyal customer base that generates long term profits for you.
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