A Common Problem

A Common Problem

During a survey of my new subscribers, I heard many common challenges facing online marketers today. I could spend hours rambling on about this problem or that, and what can be done to minimize the difficulties that each presents but, instead I will focus on what has...
Steps To Get Famous

Steps To Get Famous

A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-competitive, he knew he...
The Language of Color

The Language of Color

In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to...
The Anatomy of Hype

The Anatomy of Hype

On a copy writing board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. “Why did they apologize to their subscribers while linking to my pitch? This approach sells,” he said. Hype was...
The Happy Jar

The Happy Jar

I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches. For instance, to support a charity or a cause I believe in. Or if the...