Pop-Ups Still Work

Pop-Ups Still Work

Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! Many of you found old jack-in-the-box an annoying toy and confined it to the toy box….....
The Power Of Viral Marketing

The Power Of Viral Marketing

You certainly know by now that the term “viral marketing” is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of...
The Big-Pay Off — Brand Value

The Big-Pay Off — Brand Value

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and...
Steps to Successfully Build a Team in any Program

Steps to Successfully Build a Team in any Program

Any x by y matrix plan has one big risk… but also one big advantage. The biggest risk: People in your downline might think they don’t have to promote and just wait for your spillover. The biggest advantage: Still, it’s a great way to build a deep...
Sound Like Your Situation?

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Big pain on the way! Unattended,...