Tips for Bringing Your Event to Life

Tips for Bringing Your Event to Life

Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime...
Ways to Educate Your Prospects for More Sales

Ways to Educate Your Prospects for More Sales

It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount. Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and...
Service Marketers – How’s Your Packaging?

Service Marketers – How’s Your Packaging?

When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible...
Satisfied Employees, A Powerful Marketing Strategy

Satisfied Employees, A Powerful Marketing Strategy

Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as...
Restoring The Personal Touch

Restoring The Personal Touch

There are now 126 Billion websites where you can buy anything from disposable diapers to nuclear weapons. More business is done on the Internet in one month than France has done in the last 10 years. You can email any human being on Planet Earth in less than 15...