Steps to Successfully Build a Team in any Program

Steps to Successfully Build a Team in any Program

Any x by y matrix plan has one big risk… but also one big advantage. The biggest risk: People in your downline might think they don’t have to promote and just wait for your spillover. The biggest advantage: Still, it’s a great way to build a deep...
Sound Like Your Situation?

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Big pain on the way! Unattended,...
Keeping your Business Alive

Keeping your Business Alive

As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis – deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping your business...
What Search Engines See When They Visit Your Web Site

What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the...
Keyword Density

Keyword Density

We can’t emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we’ve mentioned throughout the site, search...
Autoresponders: Ease Your Life

Autoresponders: Ease Your Life

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources. That is why there are so many programs designed to automate every...
Are You Irresistibly Attractive?

Are You Irresistibly Attractive?

If you’ve done any reading on the subject of marketing, you’ve certainly heard the term “Unique Selling Proposition” or “USP.” As a reminder, your USP is what positions you in the marketplace — are you, or what you sell, the best, the cheapest, the fastest, the...
Turning Challenge Into Opportunity

Turning Challenge Into Opportunity

There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires. Was Y2K...
How To Blog, And Why You Should!

How To Blog, And Why You Should!

First, a quick definition for those who do not know what a Blog is. Quite simply, it’s a Web Log. In other words, a regularly updated page of your thoughts, ideas, links – whatever. It’s very easy to publish a Blog these days and today I’m...
5 Ways to Educate Your Prospects for More Sales

5 Ways to Educate Your Prospects for More Sales

It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount. Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and...