Public Relations

Public Relations

The wind of changes… The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is rapidly...
Ways In Which You Can Achieve Critical Mass

Ways In Which You Can Achieve Critical Mass

Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don’t have to promote your site for 6 months and the traffic NEVER...
Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more...
What You Know Can Work Just As Well As Who You Know

What You Know Can Work Just As Well As Who You Know

We all know the saying in business, “It’s not what you know but who you know”, right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get...
Six Reasons Why Your Alexa Rating Is Still Important

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site. At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile,...
Positioning for Profits!

Positioning for Profits!

Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway,...