Positioning for Profits

Positioning for Profits

Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway,...
Traffic Equal Sales

Traffic Equal Sales

Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website. I’d like to begin by saying that more traffic does not necessarily equal more sales. Your website...
Where Can I Get Clients From?

Where Can I Get Clients From?

The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we’ve developed by trial and error. Some of the ways to get clients are:...
Optimize your Search Engine Placement Five Easy Ways

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough. Now you can optimize your search engine placement these five...
The Wildcard Marketing Strategy

The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or...