What You Know Can Work Just As Well As Who You Know

What You Know Can Work Just As Well As Who You Know

We all know the saying in business, “It’s not what you know but who you know”, right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get...
Six Reasons Why Your Alexa Rating Is Still Important

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site. At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile,...
Positioning for Profits!

Positioning for Profits!

Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway,...
How Search Engines Connect Sellers and Buyers

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is...
Handling Questions with Authority

Handling Questions with Authority

At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you...