by arsadmin | Jun 15, 2023 | Blog
We all know the saying in business, “It’s not what you know but who you know”, right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get...
by arsadmin | Jun 15, 2023 | Blog
1. Additional Exposure For Your Site. At the end of 2003, Alexa.com’s results were being closely linked into the listings of its’ parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile,...
by arsadmin | Jun 7, 2023 | Blog
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice of Wendy’s, Subway,...
by arsadmin | Jun 2, 2023 | Blog
Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is...
by arsadmin | Jun 2, 2023 | Blog
At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you...
by arsadmin | May 26, 2023 | Blog
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I’ll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING?...
by arsadmin | May 24, 2023 | Blog
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. You’ll get both using this...
by arsadmin | May 22, 2023 | Blog
Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients…perception is reality! For example, lets look at broken appointments, one of the biggest problems in your practice. Last...
by arsadmin | Feb 24, 2023 | Blog
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of information, some of it developed by the...
by arsadmin | Feb 24, 2023 | Blog
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is!...
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