A Common Problem

A Common Problem

During a survey of my new subscribers, I heard many common challenges facing online marketers today. I could spend hours rambling on about this problem or that, and what can be done to minimize the difficulties that each presents but, instead I will focus on what has...
Steps To Get Famous

Steps To Get Famous

A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-competitive, he knew he...
The Language of Color

The Language of Color

In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want it is critical to...
The Anatomy of Hype

The Anatomy of Hype

On a copy writing board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. “Why did they apologize to their subscribers while linking to my pitch? This approach sells,” he said. Hype was...
The Happy Jar

The Happy Jar

I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches. For instance, to support a charity or a cause I believe in. Or if the...
Levels of Successful Selling

Levels of Successful Selling

Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003...
The Power Of Viral Marketing

The Power Of Viral Marketing

You certainly know by now that the term “viral marketing” is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of...
The Power of Link Popularity

The Power of Link Popularity

Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them...
How To Make Your Best Ever Presentation

How To Make Your Best Ever Presentation

The most important tip…EVER! Make sure that you always think of your audience – when preparing your talk, writing it and presenting it. Put yourself in the audience’s position at all times and your presentation will go with a swing. Remember your...
Mastery Requires Daily Practice

Mastery Requires Daily Practice

In creative endeavors, continuous practice and improvement is essential to growth, particularly if you’re looking for rapid growth. The late Robert Genn of The Painter’s Keys once wrote, “We’re all familiar with the problems associated with...