How Search Engines Connect Sellers and Buyers

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is...
Handling Questions with Authority

Handling Questions with Authority

At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you...
Viral Marketing with a Powerful Twist

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I’ll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING?...
The Truth About Public Relations

The Truth About Public Relations

The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. You’ll get both using this...
What Are Your Patients REALLY Hearing?

What Are Your Patients REALLY Hearing?

Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients…perception is reality! For example, lets look at broken appointments, one of the biggest problems in your practice. Last...
Understand Brand

Understand Brand

Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of information, some of it developed by the...